GMA The Heart of Asia, abbreviated as HoA, is a programming block of GMA Network and its sister channel GMA News TV (formerly QTV/Q), which broadcast Philippine-dubbed TV series mostly from South Korea, Taiwan, and China. It is also tagged as "The Home of Quality Asianovelas". Its first ever Asian drama (locally called "Asianovela") was My MVP Valentine from Taiwan.
Video GMA The Heart of Asia
Current programming
- Heart of Asia also airs Asian horror flix which airs every Saturdays at 23:00 on GMA Network, titled True Horror Stories. GMA also airs Chinese and Australian fantasy series via its GMA FantaSeries programming block. Though not labeled as HOA, GMA News TV also occasionally airs Filipino-dubbed Korean and Chinese films as part of its weekend programming.
Maps GMA The Heart of Asia
History
Even before Asian dramas, Filipinos were long fans of foreign dramas. Soap operas and drama series have become a staple for daytime and primetime viewing in the Philippines. In the 1990s, Mexican telenovelas was the mania, with huge hits like Rosalinda and Marimar attracting ratings above 50%.
Asianovelas have become hits in the 2000s.The huge demand from Filipino viewers has prompted Philippine TV stations to import Taiwanese dramas. After the Taiwanese drama, Amazing Twins, the first Asian drama in the Philippines, and Meteor Garden which became phenomenal, GMA Network starts importing TV series from Taiwan in June 2003, starting with its first drama My MVP Valentine followed by The Poor Prince and Lavender which was the first Asianovela in Philippine Primetime TV. In the same year, the network introduced to Filipino viewers the South Korean dramas, as they premiered the first ever Korean drama in Philippine television, Bright Girl, followed by Endless Love: Autumn in My Heart and Endless Love II: Winter Sonata.
In 2005, in celebration of its second anniversary, GMA Network officially revealed a new logo and image campaign in branding the identity of their Asian dramas. GMA The Heart of Asia: The Home of the Best Asian Dramas. The same year, GMA aired Stairway to Heaven, Full House, All About Eve, Attic Cat, My Name Is Kim Sam Soon, Sassy Girl: Chun Hyang, Frog Prince, and Jewel in the Palace. Asianovelas offer Filipino audiences a change of pace from local programming, such as "the decline of anime in Philippine TV" with permanently removing all Anime and Cartoons in free TV and relocate it all in pay-per-view Cable channels and illegal Internet streamings. Since July 2016, some Asian drama series (dubbed in Filipino) are currently aired on GMA News TV after it debuted on February 28, 2011 5 years ago.
Previously aired
GMA Network
QTV/Q
GMA News TV
Localization
The success of Korean dramas has also prompted GMA Network to do remakes:
Upcoming Shows
See also
- List of programs broadcast by GMA Network
- List of telenovelas of GMA Network
- List of programs aired by GMA Network
- List of programs broadcast by GMA News TV
- List of programs aired by Q/GMA News TV
- Korean television dramas in the Philippines
References
Source of the article : Wikipedia
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